The Floral Atelier (TFA) unveiled its new store at luxury mall Paragon, three years after
the brand first launched in Singapore. The Paragon outlet is the first of more to come as the floral company continues to
expand beyond its eCommerce presence and its first atelier in Tiong Bahru.
Since its inception, TFA has sought to introduce a unique experience and aesthetic to the floral scene in Singapore – being the first to introduce products like Bloom Boxes to the market and placing an emphasis on packaging and gifting culture.
Its new Paragon flagship store, located at #03-K1, features an exclusive in-store collection. These include a one-of-a-kind Luxe Marble collection and Signature Petite Bloom Box collection, specially curated for the well-heeled clientele on the go.
Curated Colour Concept
There is something new each week at The Floral Atelier Paragon flagship, with a specific colour theme every 7 days. Be romanced by flirty pinks one day, then captivated by passionate reds the following week.
Slow down and smell the roses, you never know what you are going to encounter at the new flagship.