Grazia Singapore - 27 June 2026
Petal To The Metal: The Floral Atelier Plants Its Roots In Hong Kong With A New Flagship
For the better part of a decade, there’s been one name that’s become almost impossible to separate from Singapore’s floral scene: The Floral Atelier. If you’ve ever wandered through a Gucci boutique transformed by cascading blooms or stopped to admire a seasonal Tiffany & Co pop-up dressed with bright flowers, chances are The Floral Atelier was behind it. Now, the Singapore-born studio is blossoming overseas, with the opening of its Hong Kong flagship.
Behind the doors of its Staunton Street address, flowers have become much more than decoration. The two-storey space is the first to unite every branch of The Atelier & Co Holdings under one roof, encompassing The Floral Atelier’s couture blooms, The Wedding Atelier’s celebration planning, and its experiential design studio The Atelier & Co.