News

From banking to grand celebrations: How Lelian Chew built The Atelier & Co By Tong Van Lelian Chew spent close to s decade as a private banker at Goldman Sachs, advising some of Asia's wealthiest families, before leaving finance in 2013...

The Floral Atelier has landed in Central. The luxury creative floral house, founded by Lelian Chew, opened a two-story flagship at 44-46 Staunton Street on June 25, marking a significant expansion for The Atelier & Co Holdings in Hong Kong.

頂級奢華創意花藝品牌The Floral Atelier於中環開設全新旗艦店，首度將「The Floral Atelier」（TFA）的高端花藝設計、「The Wedding Atelier」的全球頂級奢華婚禮策劃，以及「The Atelier & Co.」的個性化豪華體驗設計專長匯聚於香港，令這三大美學支柱完美交織於同一個沉浸式空間中，演繹花藝、慶典與生活體驗。

頂級奢華創意花藝品牌The Floral Atelier於中環開設全新旗艦店，首度將「The Floral Atelier」（TFA）的高端花藝設計、「The Wedding Atelier」的全球頂級奢華婚禮策劃，以及「The Atelier & Co.」的個性化豪華體驗設計專長匯聚於香港，令這三大美學支柱完美交織於同一個沉浸式空間中，演繹花藝、慶典與生活體驗。

Luxury floral retail and high-end event planning have found a spectacular new home in Central as The Floral Atelier. The two-storey flagship store on Staunton Street unites three distinct brands - The Floral Atelier, The Wedding Atelier and The Atelier & Co. - under one roof. Founded by Lelian Chew (pictured above), this space marks a deeply sentimental full-circle milestone for the brand, returning to the exact Soho neighborhood where The Wedding Atelier first established its presence in Hong Kong in 2013.

After 10 years of redefining luxury floristry in Singapore, The Floral Atelier is headed for international waters, opening its first overseas flagship in Hong Kong. Located at 44-46 Staunton Street in Central, the two-storey space, which will also feature The Wedding Atelier and The Atelier & Co., will introduce its signature approach to couture floristry, elevated gifting and experiential design to one of Asia’s most sophisticated luxury markets.

For the better part of a decade, there’s been one name that’s become almost impossible to separate from Singapore’s floral scene: The Floral Atelier. If you’ve ever wandered through a Gucci boutique transformed by cascading blooms or stopped to admire a seasonal Tiffany & Co pop-up dressed with bright flowers, chances are The Floral Atelier was behind it. Now, the Singapore-born studio is blossoming overseas, with the opening of its Hong Kong flagship.

新加坡奢華創意花藝品牌 The Floral Atelier 正式進駐香港，於中環士丹頓街開設全新旗艦店，品牌向來以高端花藝設計、婚禮策劃及個人化體驗見稱。對集團來說，士丹頓街別具意義。因為The Wedding Atelier 早於 2013 年已在同一街區開展香港業務，今次 The Floral Atelier 以旗艦店形式重返中環，既是回應品牌發展歷程，亦為香港顧客帶來更完整的花藝、婚禮及生活美學體驗。

今次她把故事帶回中環士丹頓街，也是品牌在2013年首次進駐香港時的起點。室內設計由Lelian親自操刀，地面層是花藝空間，以高級訂製花藝與禮贈體驗為核心，鮮花、永生花和玻璃花藝錯落其間，配合精選名茶、甜點、香薰蠟燭及家居小物，營造一個圍繞送禮與日常儀式感的花藝場景。

The Floral Atelier, the luxury creative floral house founded by Lelian Chew, deepens its presence in Hong Kong with the opening of its flagship store at 44–46 Staunton Street in Central. For the first time in the city, the refined floral artistry of The Floral Atelier (TFA), the bespoke event craft of The Wedding Atelier, and the experiential design expertise of The Atelier & Co. come together under one roof. 

The Floral Atelier, the luxury creative floral house founded by Lelian Chew, deepens its presence in Hong Kong with the opening of its flagship store at 44–46 Staunton Street in Central. For the first time in the city, the refined floral artistry of The Floral Atelier(TFA), the bespoke event craft of The Wedding Atelier, and the experiential design expertise of The Atelier & Co. come together under one roof.

The Floral Atelier, the luxury creative floral house founded by Lelian Chew, deepens its presence in Hong Kong with the opening of its flagship store at 44–46 Staunton Street in Central. For the first time in the city, the refined floral artistry of The Floral Atelier (TFA), the bespoke event craft of The Wedding Atelier, and the experiential design expertise of The Atelier & Co. come together under one roof.

由 Lelian Chew （周莉蓮） 創立的創意花藝品牌 The Floral Atelier 宣佈，於中環士丹頓街 44–46 號開設全新旗艦店，首度將「The Floral Atelier」（TFA）的高端花藝設計、「The Wedding Atelier」的全球頂級奢華婚禮策劃，以及「The Atelier & Co.」的個性化豪華體驗設計專長匯聚於香港。開幕活動於今明兩日（6月25及26日）率先拉開序幕，並將於6月25至27日展開大眾一同享受的社區互動企劃，送出多款限量精美花藝作品。

逛圣诞市集觅好礼 搜集创意与心意 圣诞铃声响起，三大主题市集本周开放：汇集时尚美容精品的Christmas Atelier，倡导自然永续的“雨林节”周末市集，以及支持特需群体才华的协立嘉年华圣诞市集。 圣诞市集1：Christmas Atelier　　 由婚礼策划公司Atelier Co策划，一年一度的Christmas Atelier 2025年采用可口的佳节糖果摆设为主题，并云集100家本地品牌于一屋檐下。记者家家走访，找到以下五家有故事、有新意的本地品牌。 Read the full Lianhe Zaobao article online here

The Floral Atelier’s 10th anniversary changes everything you thought about floristry By Micah Phua After a decade of turning imagination into reality, The Floral Atelier continues to be the gift that keeps on giving Over the last 10 years, Lelian Chew,...

Pics or it didn’t happen: Why young couples in Singapore are hiring wedding content creators To Ms Lelian Chew, founder of luxury event and wedding planningcompany The Atelier & Co, the gravitation towards the casual and candidis reflective of another...

Former Edelman Singapore CEO joins The Atelier & Co. Holdings Julia Wei has taken on a new role as CEO at The Atelier & Co. Holdings. With decades of experience in brand strategy, business growth and client partnerships, she will work...

The Atelier & Co. Nabs Julia Wei As New CEO (MENAFN- PRovoke) SINGAPORE - The Atelier & Co. (TAC) has named Julia Wei (pictured right) as its new CEO. Wei, an accomplished business leader in marketing, creative and communications including her most...

Interview: Former Edelman SG chief Julia Wei takes CEO role at The Atelier & Co.Holdings Julia Wei (pictured right) is taking on the role of CEO with The Atelier & Co. (TAC) Holdings. With a presence in Singapore, Hong Kong, and China, TAC...

She-EOs of Singapore: 10 women-run businesses to support this International Women's Day The Floral Atelier has luxurious bespoke flower bouquets for any occasion. PHOTO: Instagram/thefloralatelier.co Helmed by female entrepreneur Lelian Chew, The Floral Atelier is a luxury floral studio based in...

Move and win roundup: Week of March 3, 2025 TBWA, McCann Worldgroup, VaynerMedia, FCB, VML, Initiative, Havas, TikTok, Dept, Enigma, BBC Studios, Fedex, Ogilvy, and more, in our weekly collection of people moves and account news. The Atelier & Co...