To Ms Lelian Chew, founder of luxury event and wedding planning
company The Atelier & Co, the gravitation towards the casual and candid
is reflective of another shift: the growing desire for storytelling and
emotional resonance.

“Today’s couples are not simply commissioning beautiful weddings. They
are commissioning stories. And those stories are multi-layered – from a
custom-designed monogram carried through invitations, signage and
menus, to music performances tailored to their love story, to drone shows
choreographed to personal soundtracks. Every detail becomes a chapter
in a narrative worth preserving,” she says.

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