Store Launch
Couture floral atelier with multi-functional capabilities introduces signature products, services and a master class series to enhance the quality and craft of floral service offerings locally in Singapore.
The Floral Atelier commences operations on 4 July 2015 with the official opening of its boutique located at a charming shop house on Eng Hoon Street, Tiong Bahru and the launch of its online retail store www.thefloralatelier.co.
An extension of The Wedding Atelier www.theweddingatelier.co, a successful regional luxury wedding and celebrations planning company headquartered in Hong Kong, The Floral Atelier is a couture floral boutique with multi-functional capabilities that will base its flagship operations in Singapore with plans to expand to other regions in Asia.
“Having planned and styled luxury events across the region, we felt that floral services would be a natural expansion of our business – not just for weddings but for lifestyle events, spaces, homes and gifting. Our aim is to enhance the quality and craft of floral service offerings in Singapore, with the utmost professionalism and a personal touch,” said Lelian Chew, Founder of The Floral Atelier.
The Floral Atelier offers quality retail bouquets and arrangements, customisable residential and corporate subscriptions, scalable occasion and event styling services, as well as hands-on bespoke workshops and industry master classes.
Its inventory features unique products to the market – including first-of-its-kind Bloom Boxes containing immaculately arranged flowers in a classic top hat box, mobile pop-up floral carts transporting the atelier’s signature styles to any event or space, and a professional master class series featuring top craftsmen from around the world.
Signature retail bouquets and arrangements available online and in-store are categorised by four distinct collections:
1. Modern - Quiet elegance. An understated arrangement of contemporary flowers immaculately arranged in a glass display.
2. Romantic - Naturally exquisite. An organic design overflowing with soft garden blooms, lush foliage, and wild seasonal vines and ferns.
3. Timeless - Timeless sophistication. A traditional masterpiece that features an array of classical flowers and arrangement-appropriate foliage.
4. Bloom Boxes - Signature product available in a myriad of colours, capturing simplicity at its best.
Visit www.thefloratelier.co for more information about the brand’s products and services. Follow @thefloralatelier.co on Instagram to see what’s blossoming in the atelier. #FlowersInTheAtelier
For enquiries or interview requests, please email media@thefloraltelier.co or call +65 9618 8054.